What’s next? – Interview with Sebastian Bückle, Sales & Marketing Director at Astera

“Tradeshows such as ProLight+Sound and NAB give our customers an unrivalled opportunity to see our lighting range in one place – and to us that’s truly important, because what sets Astera apart is not just the technology embedded in each product, but the way they have been designed to coordinate together, providing an unmatched level of flexibility, versatility and creative potential. When lighting professionals are able to hold the products in hand and feel how lightweight but robust they are, they are quickly impressed”. He continued: “These shows give us the chance to meet more personally with our core customers, and outline to them the exciting further portfolio growth we have planned for the upcoming months”. He concluded: “Our next announcements will focus on meeting an increasing demand that is common to all the industries we cover: a faster mobile operation. I won’t add anything else but please be ready for the coming news”!