Norbert Ernst CEO Germany/China Norbert’s vision as an electrical engineer working in the LED lighting industry is what makes Astera the best in the industry. He is still very much focused on product innovation and creative technologies, as well as our corporate strategy, and he is the driving force behind Astera’s revolutionary status.
Sebastian Bückle Sales & Marketing Director China Sebastian is responsible for Astera’s marketing implementation, brand identity, market expansion and coordinating the sales team. His knowledge of Astera’s product range is unparalleled, and you will often see him at exhibitions and trade shows. He strongly believes in listening to the customer and you cannot go far wrong.
Simon Canins R&D Director Germany Simon leads the team that provides the innovative spark at Astera. He is responsible for the design and development of new product concepts, as well as the leadership of the R&D team. Simon previously worked as a lighting technician in Munich’s top nightclubs and therefore has a solid background in the lighting industry, and is able to maintain Astera’s pioneering reputation.
Laura Zhang Vice General Manager China Laura is responsible for the day-to-day operations of production. These include effective planning, delegating, coordinating, staffing, decision making and managing both revenue and cost elements of the company’s income statement to achieve the profit-making potential of Astera.
Balazs Maar Financial Controller China Balazs is responsible for the financial side of the business. Working closely with the owner, Balazs briefs on financial opportunities, comprises the annual financial statements, and determines budgeting statuses
Luis Arguello Operations Manager China Luis is responsible for the overall management and vision of Astera’s production, engineering and quality departments. Working closely with the General Manager, Luis sets and governs manufacturing and quality processes, and implements procedures to ensure our quality standards.